![]() ![]() Strategic themes that help you organize work and explain how it supports your goals.Your vision for the product and what it will be by the end of your project.Customers, on the other hand, will care most about how new features will support them and address their needs.Īt its core, a product roadmap for any audience should include: Your executive team might want to see a roadmap spanning multiple products or lines of business. For an agile development team, for example, you might designate work on a sprint-by-sprint basis. What Should be Included in a Product Roadmap?ĭepending on your audience, you may need to change the level of detail you include in your visualization. Sales teams who need to create confidence and excitement in their conversations.Customers or users who want to see what’s next for the product.Non-technical stakeholders or business partners who need to coordinate their work (ie: marketing campaigns) with the development or release of new features. ![]() Leaders and executives who want to see how the work supports their organization’s goals or review the plan for the product.Development teams who are working on features and prioritizing work.Roadmaps are helpful for many different audiences - so be sure to consider how you’ll be sharing yours and take that audience into account. A roadmap may document planned work for a year or more, while the organization's leaders can use the strategic planning process to think through where they want their company to be in 5 or more years. Strong roadmaps will also help the organization realize their organizational goals and mission. Product roadmaps can help managers communicate their vision and align stakeholders around their plan. Product roadmapping is an important skillset for product managers because it’s a valuable tool for clarifying how short-term goals and projects contribute to long-term goals for the product. Want to get started right away? Draft your product roadmap ideas with a free trial of Gliffy Online > Why is Product Roadmapping Important? Great product roadmaps create a plan of action and align teams around the goals of their project. A product roadmap is a visual source of truth and timeline that helps communicate the priorities and vision for a product.
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